The most strategic and personalized events and artist management in the MENA region.

Fame Treatment in Artist Management

At Music Is My Life, we go beyond traditional artist management by providing a unique approach that we call “Fame Treatment.” Our comprehensive artist management services encompass not only the essential aspects of music, branding, marketing, and performances but also a strategic integration of science and data-driven insights.

We firmly believe that for an artist to succeed, it is crucial to embrace a holistic vision and be prepared for the dynamic music industry. We offer specialized coaching and guidance to nurture their talent, instill a strong sense of purpose, and equip them with the tools necessary to thrive in this competitive landscape.

While technology plays an important role in accelerating transformation, we understand that it cannot replace the management of culture and the indispensable human touch. We combine the power of technology with our deep industry knowledge and expertise to create a balanced approach that maximizes an artist’s potential.

One of our notable achievements in merging arts and science is the development of the Artist Profile Meter (APM), a groundbreaking scientific tool. The APM allows us to analyze and evaluate an artist’s profile, identifying key areas for growth and providing actionable insights to optimize their career trajectory. By leveraging data-driven strategies, we can make informed decisions, tailor our management approach, and position artists for success in the ever-evolving music landscape.

Through our fame treatment methodology, we guide artists in transforming their creativity into sustainable careers. We not only sign artists to make them products but also facilitate their growth into recognizable brands and even lovemarks—establishing enduring connections with their audiences.

In addition to our artist management services, Music Is My Life excels in booking engagements for our artists. We leverage our extensive network to secure opportunities for performances at events, concerts, private parties, festivals, and various international or regional setups. Our dedication to finding suitable sponsors further enhances our artists’ visibility and expands their reach.

With Music Is My Life’s holistic approach, blending art and science, we provide comprehensive support that empowers artists to thrive in the music industry. By combining our expertise, technology-driven insights, and a management culture that values data and know-how, we create a nurturing environment where artists can reach their full potential and leave an indelible mark on the world of music.

Dalida Khalil
Nassif Zeytoun



Counseling & Branding



We are the behind-the-scenes people; brokering deals, and managing celebrities’ performances in all types of events with the ability to handle it from A to Z.

Let The Music Play


Music Is My Life has a rich history of nurturing and guiding successful artists in the music industry. With renowned names like Marwan Khoury, Amal Hijazi, Yara Myriam Fares, and Rami Ayash under our belt, we continue to make waves in the industry with the success stories of Nassif Zeytoun, Rahma Riad, and Leen Hayek.

What’s to come is even bigger.

Our Talents

some of our artists offering

These Are The Voices

We don’t do 15 minutes of fame…

We build music careers!




These Are The Voices

We don’t do 15 minutes of fame…


send a message

Get in touch


There’s more to an artist’s career than performing, but why shackle artistic vision and inspiration with day-to-day obligations?

At Music is my life we take on all the facets of career management; securing deals with record labels, publishers, distributors, brand marketing companies, music supervisors and advertising agencies worldwide – so that the artists can focus on what they do best. Our team looks after independent artists; making licensing and publishing decisions and implementation simple, satisfying and ultimately financially rewarding.

We take a 360-degree approach working closely with everyone – from major worldwide record companies to leading labels and artists in many territories. We have built ties that ensure our artists rub elbows with advertising giants such as JWT and Grey Worldwide…

If artists could have a ninja squad getting stuff done for them behind the scenes… we’d be that!

Generic View on artist management

The dream, the goal, the plan, the team.

Artist management is the main service that Music Is My Life offers to independent artists who are looking to build their career in the music industry. We provide a full 360-degree perspective to handling all aspects of an artist’s career, from performances, music, marketing, image, to leveraging our media and PR networks to optimize their integration and evolution in the music world locally, regionally, and internationally.

At Music Is My Life, we believe in signing artists to make them products, and then brands. We have a proven track record of establishing artists as brands and positioning them for success. Stardom is not guaranteed, and it takes more than talent, money, and luck to succeed. Beginning in the right place at the right time has meant the difference for many stars, but they had to be prepared when the break finally came.

We help our artists position themselves to capitalize on success by providing guidance on career development, crisis management, crisis communication, and personal branding.

Our history speaks for itself, with successful partnerships with artists such as Marwan Khoury, Ramy Ayash, Myriam Fares, Amal Hijazi, Nassif Zeytoun,  Rahma Riad, and many others. We believe that by combining our expertise with the passion and talent of our artists, we can create a winning formula for success in the music industry.

Artist Image

Black shirt or white? Fancy restaurant or underground art expo? Soulful melody or cutting edge beats?

When it comes to being an artist, every little decision, every haircut, even your choice of lipstick goes a long way to bridging the distance with fans and creating an overall persona they can connect to. An artists’ image is just like a brand identity; very challenging to create and almost impossible to alter, but just like a brand identity, your image is your most valuable asset – your ‘mojo’.

It’s not all project runway though! Artist management is more than skin-deep esthetics; charisma, sound, personality, reputation and creativity all factor into creating the image. Having an understanding of audience behavior, perceptions and needs as well as a firm grasp on music trends, pressures and attitudes is a must! Like a brand, an artist’s image will follow a set guideline of rules and regulations for all marketing and image building initiatives. It dictates what the artist stands for, who they are as an individual, their aspirations, and so much more.

How is it done? As fun as it would be to claim it’s all done with a flick of a wand, truth is a team of dedicated artist managers, image consultants, brand-building practitioners and so many more (all part of the ninja squad) work together as image developers and custodians. A whole lot of factors come into play; each exposure, outing, performance, etc. becomes an opportunity to build and reinforce the image. Here’s a checklist of things it entails:

  • Artist Sound

  • Musical capacity

  • Artist musical Profile

  • Image formulation
    – Physical appearance
    – Poise and presence (charisma/ personality)
    – Other Skills or Talents

  • Artist Positioning

  • Artist Promise

  • Artist Traits/Values

  • Artist Story

Media Management
& Booking

The implementation phase of the Artist Image Development plan in which media (TV, Radio, Print, Social Media, etc…) for PR and advertising is booked and managed in accordance with the initial positioning and strategies. Not just that, we also handle bookings for event and sponsorships to place our artists center stage! Every artist and every image is unique, which is why we tailor make our media campaigns using each and every platform there is; events, sponsorship, bookings and then some!

Image & Marketing
& Implementation

Once the Artist Image is ready, the key is positioning… By using media, advertising, public relations, publicity and the press to draw attention and gain exposure we ensure that the Artist reaches the right target at the right time!

Management &

Basically people in suits taking care of day-to-day business; contract negotiation, signature and implementation, fallback management, as well as follow up on possible breaches in contract and claim recovery.

Legal Services

The lawyering side of the coin… Legal advice and drawing up of legal documents for contract, riders, claims, notices and so on…

Digital Management ​

Remember the days when fans would count the days till the release of the latest magazine to showcase tidbits about their favorite artist’s life? Yeah, well those days are long gone!!! The digital era we live in has placed every little detail of every sort of information simply a click of a button away…

Fans learn more about their idols, follow their news and even connect to them directly through twitter and other platforms. And though this has turned the average Joe into a smart phone toting paparazzo, it has created the opportunity for Artists to take their PR activities to a whole new level. Boosting fan engagement, building and optimizing social web presence, managing e-reputations and protecting digital work in addition to monetizing content, Youtube and Facebook are but a few services we offer to get your image up to speed in this digital world.

We help you tap into this goldmine of connection possibility, grow your business online and develop new revenue streams.

We even ensure digital minions scour the Internet to monitor, detect and delete illegal reproductions of videos and/or stolen songs. Our De-index service operates not only on Youtube but also on all music download/upload websites to ensure that your digital content is secure.

Book your Favorite Artist for your Event

Need an artist? Looking to book a big name, locally or internationally? Yup, you’ve come to the right place!

Get in touch from the moment your idea first comes to light and we’ll be there for you guiding you through the steps and providing you with an extensive list of the best talent to be had. We’ll be your wingman, helping you court the biggest names in the music, acting, dancing and all-round talent industries. We will handle booking them for your corporate events, concerts, private parties, festivals and fundraisers. We’d even do the whole thing for you, from planning to execution; you just have to say the word!

People have found us to be the easiest way to obtain big name talents in the region. And also the most comfortable,
due to our vast experience in handling all kinds of live entertainment, including corporate events, concerts, and

We are oriented towards full production of music events, this means we can either take care of booking any star
you wish for, or simply handle all the production of your show.

We have already been the solution behind 20 years of the biggest live concerts in the region.

Feel free to approach us at any stage of your planning, even as early as just an idea, or in cases where everything is
preplanned and all what you need is a talent agent that can function under the pressure of a tight schedule.

We will be more than happy to take care of any talent related issue so you can concentrate on the project at hand.



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Branding and Counseling are two important services that MIML offers to its artists.

Branding is about creating a unique and recognizable identity for an artist to be transformed into a brand. It’s the process of developing a name, logo, visual elements, and messaging that will resonate with the audience and differentiate the brand from its competitors. Branding is crucial in the music industry because it helps artists stand out in a crowded market and build a loyal fan base. At Music Is My Life, we help our artists develop their brand by providing guidance on their image, marketing, and overall positioning. We work with our artists to create a cohesive and consistent brand that aligns with their music and personality.

Counseling is an essential service that supports artists in their personal and professional growth. We understand that being a successful artist takes more than just talent. It requires hard work, dedication, and resilience. At Music Is My Life, we provide counseling services to our artists to help them overcome obstacles and achieve their goals. Our team of experienced counselors provides guidance on career development, crisis management, and personal branding. We work closely with our artists to develop strategies that will help them navigate the music industry and make informed decisions that will benefit their career in the long run.

In summary, Branding and Counseling are two vital services that Music Is My Life provides to help artists achieve their full potential. We believe that by combining these services with our Artist Management and Booking services, we can provide a comprehensive and holistic approach to the music industry that sets our artists up for success.