A timeline Of Success
Our story began with an unwavering passion for the arts as a powerful medium of expression and connection. At the heart of our mission is the recognition that music holds a profound significance, not only for our present generation but also for the generations to come. We want to emphasize that while we strive to bring music to its full potential, we humbly acknowledge that the music itself does not belong to us. Instead, it belongs to the future, to those who will inherit its melodies and rhythms.
Our founder, Ghassan Chartouni, shared this belief, and his vision was to transform music into a thriving and sustainable industry in the MENA region, all while honoring its rich heritage and embracing its evolving nature. By cherishing and nurturing music, we are not only contributing to its preservation but also ensuring that it continues to resonate with and inspire future generations.
Music Is My Life Was Born
Music is My Life was born out of a deep-rooted passion for music and a strong desire to bridge the gap between artists and their audiences. Our journey began with the humble task of providing artist bookings for promoters and individuals seeking unique acts for their events. However, as our reputation for curating exceptional musical experiences grew, we realized that we had the potential to become much more than a booking agency.
Across the MENA region and even in distant corners of the world, where the sounds of this region may be unfamiliar, Music is My Life emerged as a cultural movement. We took pride in our ability to connect the right artist with their rightful audience, transcending boundaries and fostering a sense of unity through the universal language of music.
Recognizing the wealth of untapped talent in the MENA region, we expanded our efforts to nurture emerging artists, providing them with opportunities to showcase their skills on prestigious stages. Through a blend of existing expertise and innovative strategies, we enabled these talents to shine, both locally and internationally.
Today, Music is My Life stands as the foremost reference for artist bookings in the MENA region, serving as a catalyst for artistic collaborations and enriching musical experiences. With our unwavering commitment to discovering and promoting diverse talents, we continue to push the boundaries of what is possible in the music industry, championing the vibrant and ever-evolving music scene across the MENA region and beyond.
The market grew, new needs emerged, and an array of potential presented itself.
A novelty in the form of brands and marketing agencies wanting to work with celebrities came to be. This advancement allowed us to start creating our own events, therefore becoming our own promoters, and casting a wider net for our artists to be seen and booked.
Then came Glava.
THE GLAVA ERA
Glava was born out of the previously-mentioned expansion, later creating the following companies to meet the growing needs of the industry and always staying on top of its trends.
DeePiu, D-tales, Watary, e-Music Is My Life, Mirada, Middle East Copyrights, and StardomHype.
Glava’s Watary was the first and the most successful entity in the industry to adapt and lead with the digital wave in Arabic music. Along with its social media management entity, e-Music Is My Life, Watary empowers artists to be present online, gain support from leading streaming platforms through partnerships, and create a new major source of income through digital.
THE BEAT GOES ON
The world evolves constantly, but the core of Glava remains the same.