We are an independent label with a Major Vision.
Watary is a music label and aggregator that has been shaping the music industry in Lebanon and the Arab world for over a decade. Watary
has achieved repetitive success stories, helping artists reach stardom with the help of its sister company Music is my Life.
Being both a label and an aggregator allowed us to produce and create new stars in the market and to promise highest digital revenues for
existing and new stars all over the arab world.
As a label, Watary goes beyond distribution by studying and analyzing the “musical product” and developing encompassing strategy,
comprehensive marketing plans, digital and social media tools, and target markets. In contrast, traditional aggregators primarily focus on
distribution. Watary understands the importance for artists to stay current in the digital world and provides guidance and strategies to
ensure their presence across all platforms, maintaining a coherent and unified brand image.
In addition to its role as an aggregator, Watary offers a full range of artistic services. From crafting the music product to marketing,
distribution, and content strategy, Watary provides a 360-degree plan to meet the needs of artists at any stage of their careers. Leveraging
its extensive experience in the music and entertainment industry, Watary offers top-notch PR services, content creation, image
consultancy, press and media liaison, promoter support, and crisis management. Watary caters to a wide range of budgets, curating the
best products and services for its clients.
With Watary, artists can expect not only distribution but also a comprehensive management service that propels their careers forward and
maximizes their success in the music industry. Watary also chooses at the end of every year a certain number of artists to produce for them
(shift from distribution to production).
Watary provides its clients other than the relation and representation with the Digital platforms, with a wide range of services that offer support throughout its clients’ career path. Such services include:
-Media facilitation both on regional and global scale.
-Career and Coaching consultancy that ensures best in class
positioning in media and digital outlets.
-Providing a wide range distribution facilities across more than
90 radio and 60 TV stations.
-Curating media announcements and press releases across
more than 70 websites.
-Providing crisis management services through its expert cadre
to turn critical instances into win-win situations.
Going Global
WatarY, The Aggregator
Diving into the music distribution realm, on both local and global scales, Watary plays the role of a full service aggregator. We proudly take on agency, publishing, and organizing responsibilities as well.
MARKET LEADER
WatarY, The Label
Whether at the beginning of his career or moving to next levels, an artist needs more than an aggregator to distribute his content. As a label, Watary studies musical products and crafts marketing plans.
2.An Arabic music Label
Outstanding Content creation
Watary has a network of the most dedicated professionals in this field. Regardless of the budget the artist has, we can provide content matching it, while maintaining the highest standards.
Music Videos
lyric videos
branded content
animations
Let The Music Play
Farah Chreim: "Albi Elou"
Farah first gained recognition through her content on TikTok, where she created videos of herself singing, often with her sisters. As her following grew and engagement levels increased, she decided to pursue a career in music and released "Albi Elou." The song has been a massive success, reaching 100 million views on YouTube and inspiring thousands of user-generated content and over 50,000 TikTok videos.
Rawan: "Adios"
Rawan is a well-known digital entrepreneur and influencer in the GCC region. She has recently ventured into the music industry, releasing her first song "Kan Ya Ma Kan." With each release, Rawan continues to prove herself as a talented artist and influencer. Her song, "Adios," has seen massive success and become associated with nightlife. The song has been added to several playlists and has accumulated over 70 million views on YouTube.
Yara: "Ma Baaref"
Yara has achieved numerous successes and is considered one of the top female artists in the MENA region. "Ma Baarf" is a groundbreaking achievement as it is the first Lebanese song by a female artist to reach over 200 million views on YouTube, currently sitting at 250 million+.
Nassif Zeytoun: "Takke"
Nassif has established himself as one of the most successful male artists of the last decade, with multiple hit songs, high engagement levels, and numerous records broken. "Takke" was a departure from his typical style and was his first song to reach over 100 million views on YouTube.
Rahma Riad: “Al Kawkab”
Rahma has cemented her position as the top female artist in Iraq, with two mega-hits, “Waed Minni” and “Mako Minni.” “Al Kawkab” quickly gained momentum, reaching 100 million views on YouTube and becoming the national anthem of love across the MENA region. The song currently has over 150 million views.
Lama Shreif: "Yomma Ana Li Rido"
Lama gained popularity on TikTok during the COVID-19 pandemic, captivating younger audiences with her content. Her TikTok brand Hashtag has over 2.5 billion views, and she has 1.5 million subscribers on YouTube, making her one of the top 5 female artists in Lebanon. Her first song, "Yomma Ana Li Rido," quickly became a hit and has over 150 million views on YouTube.
Mortadha Ftiti: Cheda W Tzoul
Mortadha Ftiti is a versatile artist from Tunisia with a background in optometry and a passion for music. He sings, writes, and composes and is known for his unique style in both music and fashion. He has gained widespread popularity across North Africa, with his song “Chedda w Nzoul” being a mega-hit that generated millions of views.
EVERYTHING YOUR MUSIC NEEDS TO SUCCEED
WELL-ROUNDED MARKETING SUPPORT
Strong Marketing with all the platforms
Optimizing Artists’ social media
Online targeted marketing
100 radios in the
Arab world
60 TV Channels
Press releases
100 Million
Subscribers
30 billion
Views
300
Artist Channels
OUR ARTISTS
Our YouTube network boasts 100 million subscribers and 30 billion views. More than 300 artist channels are linked to our YouTube CMS.
245
YouTube Channels with 60 million subscribers & 18 billion views
75
Managed Instagram accounts with more than 75 million followers
75
Managed Facebook pages with more than 175 million likes
6000+
Catalog tracks
265
Channels under exclusive digital management
550
Music Videos
WATARY DOES IT
LICENSING & PUBLISHING
Help the artists in promoting their songs by offering the mentioned marketing tools
We also handle music licensing and publishing. We know all the ins and outs of the industry and we use that knowledge to offer a well-rounded high-end service. We offer the licensed use of copyrighted music of 1200 songs.
